The "Sugar-Sweetened Beverage Warning Ordinance" would require health warnings on advertising within city limits on billboards, walls, the sides of cabs and buses. Liquid sugar is the new tobacco as far as public health advocates are concerned.
"This is a very important step forward in terms of setting strong public policy around the need to reduce consumption of sugary drinks; they are making people sick, they're helping fuel the explosion of Type 2 diabetes and other health problems in adults and in children.
The label for billboards and other ads would read: "WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay. This is a message from the City and County of San Francisco."
Retailers must carry warnings on advertising within stores, although the goal is to give them plenty of time to comply. About 32 percent of children and teens in San Francisco are overweight or obese. That figure is lower than Los Angeles, San Jose and Sacramento. Just a serious Thought.
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