The similarity-attraction effect refers to the widespread tendency of people to be attracted to others who are similar to themselves in important respects. ... Similarity effects tend to be strongest and most consistent for attitudes, values, activity preferences, and attractiveness.
Television shows and games, allegedly, completed by another participant, or what researchers refer to as a “bogus stranger,” then rate the attraction toward the bogus stranger.
The researchers altered the scales to manipulate how similar the bogus stranger was to the participant and how many attitudes appeared on the scale.
They discovered that proportion of similarity is more important than the overall number of similar attitudes. It is more important to be similar on 7 out of 10 traits (i.e., 70%) rather than 30 out of 200 traits (i.e., 15%). Just a thoght.
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