Gain-loss..

 

Which is more attractive?

A new study tested college students engage in a series of meetings.⁴ The participant “accidentally” (it was actually an intentional part of the study) overheard the experimenter describe them in one of four ways: all positive; all negative; initially negative but becoming positive, or initially positive but becoming negative.

Participants liked the experimenter when the evaluation was completely positive but, surprisingly, liked the experimenter even more, when the evaluation was initially negative but became positive. 

This finding demonstrates the gain-loss theory of attraction or the idea that winning over people who had an initial bad impression is more rewarding to us than someone who liked us all along. It is a possibilities though. Just a thought.