Impossible...

Burger King is introducing a Whopper made with a vegetarian patty from the start-up Impossible Foods.

The Impossible Whopper, as it will be known, is the biggest validation  and expansion opportunity  for a young industry that is looking to mimic and replace meat with plant-based alternatives. 

The vegetarian burger made by Beyond Meat has been available at over a thousand Carl’s Jr. restaurants since January and the company is now moving toward an initial public offering.

Burger King’s chief marketing officer, said that in the company’s testing so far, customers and even employees had not been able to tell the difference between the old meaty Whopper and the new veggie one.