One possible explanation for declining trust in news organizations is blurry lines between news and opinion. If someone doesn’t like a commentator’s stance on particular issues, that could color how they look at everything else that news organization does.
Plus, research by API shows that people are finding it difficult to tell the difference between news, analysis and opinions.
News organizations employ inconsistent terminology and labeling when it comes to news, opinion and analysis. That inconsistency creates confusion for readers.
With just a bit of thoughtfulness and some design tweaks, a news organization can use better labeling of news and opinion to make big strides in readers’ trust and understanding of its work.
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