In April 15, 2013 Dove launched a 3-minute video entitled “Dove Real Beauty Sketches.”
In the video, a small group of women are asked to describe their faces to a person whom they cannot see. The person is a forensic artist who is there to draw pictures of the women based on their verbal descriptions.
A curtain separates the artist and the women, and they never see each other. Before all this, each woman is asked to socialize with a stranger, who later separately describes the woman to the forensic artist.
In the end, the women are shown the two drawings, one based on their own description, the other based on the stranger’s description. Much to their amazement and delight, the women realize that the drawings based on strangers’ descriptions depict much more beautiful women. The video ends: “You are more beautiful than you think.”
The idea is quite appealing. Perhaps too many women are unhappy with their looks. It would be a big relief if we all suddenly realized, like Christian Andersen’s ugly duckling, that we are in fact beautiful.
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