Anyone who watches even a little television knows that automakers take advertising seriously and do a lot of it. The seemingly-never-ending stream of commercials keeps their brands in the public eye, and helps them sell cars to the subset of viewers in the market.
But if you think that electric cars are generally not represented in that stream of ads, you're correct.
The auto industry simply doesn't put much effort into advertising electric cars, according to a new analysis of ads from the Sierra Club.
Visiting many dealerships in the 10 states that have adopted California's stricter emissions standards, volunteers noted issues such as lack of inventory and sales staff that appeared unfamiliar with electric cars.
May be few women can sell a lot of Plug-In cars. Time to try.
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