





Habit
|
% who say it's frugal
|
|---|---|
| Seeking out deals or coupons for all purchases | 72% |
| Regularly tracking electricity use | 70% |
| Buy clothes at department stores like Kmart, Walmart etc | 67% |
| Buying off-brand food products | 65% |
| Shopping at second-hand clothing stores | 63% |
| Regularly tracking the home thermostat | 62% |
| Watching movies at home instead of in the theatre | 61% |
| Only having alcohol at home | 51% |
| Buying no-name electronics | 51% |

