![a hand holding a hot dog: Female holds pills of different color in hand. Concept of health]({"default":{"load":"default","w":"80","h":"80","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BBTXyJw.img?h=799&w=799&m=6&q=60&o=f&l=f&x=800&y=1017"},"size3column":{"load":"default","w":"62","h":"62","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BBTXyJw.img?h=624&w=624&m=6&q=60&o=f&l=f&x=800&y=1017"},"size2column":{"load":"default","w":"62","h":"62","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BBTXyJw.img?h=624&w=624&m=6&q=60&o=f&l=f&x=800&y=1017"}})
Pharmaceutical companies will have to reveal the price for many prescription drugs in TV commercials, under a new rule announced by the Trump administration.
The requirement is part of President Trump's efforts to crack down on drug costs one of his few initiatives to earn wide bipartisan support.
Under the rule, which is set to go into effect over the summer, drug makers will have to disclose prices in ads for any medication that costs more than $35 for a month's supply. It's similar to the current requirement for drug companies to spell out a drug's side effects in TV ads.
"Historic transparency for American patients is here," the president tweeted. "If drug companies are ashamed of those prices lower them!"
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