Drug makers spend billions selling prescription drugs on TV to the public, sometimes turning a new drug into a blockbuster. Nexium is the “little purple pill.” Pro golfer Phil Mickelson treats his psoriatic arthritis with Enbrel and that Cialis, for erectile dysfunction, “helps you be ready.”
Using pleasant music, happy faces, sexy scenes and visuals of people leading better, more fulfilling lives all because they’re taking a prescription drug. There’s also some rushed language about side effects, in some cases cancer or death. In 2016, drugmakers spent more than $6 billion on this effort.
The 10 most commonly advertised drugs sport monthly prices ranging from $503 for Eliquis, which is used to prevent blood clots, to more than $11,000 for Cosentyx, to treat plaque psoriasis. .
Health and Human Services Secretary Alex Azar proposed a huge change in drug advertising, requiring that drug makers disclose the list price of drugs in their TV spots.
Health and Human Services Secretary Alex Azar proposed a huge change in drug advertising, requiring that drug makers disclose the list price of drugs in their TV spots.
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