Looking Good

The car is the next frontier for using "smart" sensors to gather and crunch consumer data. The move is part of the escalating fight over who can use technology to make money from drivers -  "The user experience is an untapped opportunity that will crown the leader in this space.

  

General Motors is preparing to launch the world's first mass-produced cars with eye- and head-tracking technology that can tell whether drivers are distracted. It will tell how hard a driver is thinking by monitoring the dilation of the pupils, and combines facial information with sensors for vital signs such as blood alcohol levels and heart rate.  The technology raises significant privacy concerns over how is data stored and handled. 

While "Safety doesn't sell cars - sexy sells,"   a safer other drivers may be happy with that.  Drivers who like to check their email, text, or do their make-up at traffic lights, beware.

Just a thought.