L'Oreal's App.

Lara Stone.

L’Oréal, the French beauty giant, released a Makeup Genius App that lets you see yourself in real time wearing products that aren’t actually on your face.

When you smile, pucker up, or wink, the virtual cosmetics move along with you. If you turn rapidly to the side, the screen lags a second before the digital mask jostles back into place. You can apply, say, a lip liner with a lipstick or choose from full looks such as Evening Smokey and Jennifer’s Nude, created with a bundle of products.

If you hold your phone here rather than here, the lighting will be different, and the color will look different.

The app has been downloaded more than 1.7 million times in the U.S. and France, the two countries where it’s available. Of course, L’Oréal hopes all that tapping will lead to purchases, either through its built-in e-commerce platform or at a local store.

The result is mesmerizing but can look over-the-top: Don't try it when home sick, it only emphasized sunken eyes and sallow complexion. 

It is a great idea.  Just a thought.