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I asked to see a shoe behind the counter and [a salesman] said, 'Well, I'll show it to you, but it's very expensive.
Despite the feeling of condescension, I didn't leave the store," . In fact, it made me want the pricey shoe even more.
Many high-end retailers have spent the past decade or so training staff to be less judgmental. A customer who arrived on bicycle, was mistaken for a delivery boy, and purchased a $10,000 watch.
Luxury consumers are among the most empowered consumers because of their wealth and ability to pay. They wouldn't accept that kind of treatment.
In a study to be published, they found that consumers who were treated poorly by sales staff were willing to pay 10 percent more than others. [Study, titled "Should the Devil Sell Prada?"]
So if you'r shopping, don't fall for that trick. You speak to the owner, refuse the ill treatment, then leave even bare foot. You'll be happier.
Just a thought.
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