Italy’s most famous influencer, Chiara Ferragni, has been cleared of criminal wrongdoing in a 2-million-euro ($2.33 million) fraud case involving Christmas cakes, Easter eggs and children with cancer.
Ferragni partnered with Italian confectioner Balocco to market limited edition Pandoro “Pink Christmas” cakes in Italy for the festive season in 2022 and 2023, and later, fancy “Dolci Preziosi” chocolate Easter eggs.
Ferragni partnered with Italian confectioner Balocco to market limited edition Pandoro “Pink Christmas” cakes in Italy for the festive season in 2022 and 2023, and later, fancy “Dolci Preziosi” chocolate Easter eggs.
The marketing campaign suggested proceeds would go to the Regina Margherita children’s hospital in Turin to support pediatric cancer research, boosting sales.
Ferragni’s problems began after an investigative journalist revealed that Balocco had made a 50,000-euro donation to the children’s hospital.
Before long, it emerged that the proceeds of the cakes would go directly to Ferragni, in addition to the 1 million euros, and not the hospital.
A judge in Milan ruled that aggravated fraud charges against Ferragni relating to her alleged promise to donate proceeds from sales of a limited edition, pink-boxed “pandoro” Christmas cake to a children’s cancer charity were not admissible in court.
Comment:
A promise is a promise. Just a thought
Comment:
A promise is a promise. Just a thought
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