Bad News..

 

Fox News touted its success over broadcast networks, stating that since June 20, it has led in primetime with 2.6 million viewers, compared to ABC’s 2.3 million viewers, NBC’s 2.1 million viewers, and CBS’ 2 million viewers.  

In comparison, MSNBC averaged 865,000 total viewers in primetime for July, down 27% on the same month last year. In the 25-54 demo, MSNBC posted 81,000, down 40% on the same period the previous year. Meanwhile, across total day, MSNBC averaged 530,000 (down 26%) and 52,000 in the demo (down 37%).

CNN averaged 497,000 total viewers in primetime for July (down 42% on last year) and 92,000 in the key demo (down 55%). In total day, CNN posted 370,000 viewers (down 29%) and 62,000 in the key (down 44%).