High tech and sex appeal are not things most Fords are known for, but that's something the 117-year-old automaker hopes to change with the all-electric Mustang Mach-E crossover.
It's the company's first EV under an $11 billion investment plan in electric vehicles through 2022, and it's Ford's first shot at Tesla.
"This is Ford's statement on EVs on where they are today and sets the tone of where they can go tomorrow," said Stephanie Brinley, principal automotive analyst at IHS Markit.
"This isn't their ultimate EV development because there's more coming, but where they put their foot down to begin with is important in setting them up for the future."
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