A biography of the PM has also just been published, The Story Behind an Extraordinary Leader (unauthorised, the PM did not sit for an interview with the author), with a second biography due out early next year.
Ardern has become the most internationally recognised and well-known New Zealand prime minister ever. Her global fame is a new experience for Kiwis, not used to the international spotlight, and has made her an easy target for the opposition and detractors, who frequently accuse her of focusing more on international affairs than domestic ones.
Those poor shop workers who have to return the magazines to their rightful state – what do they say?
There are reports that the #TurnArdern campaign is causing extra work for book shop workers and low-wage employees in supermarkets and newsagents, and on social media some users have reported encounters with #TurnArdern protesters.
There has been a nasty backlash against #TurnArdern, too. Since the campaign leader’s identity emerged, he has received threats – including against his life – and been trolled and vilified online.
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