Papa John’s shares fell after the pizza chain’s founder confirmed a report he had used the n-word back in May, CNBC reports.
John Schnatter was on a conference call with a marketing agency; the call was meant as a role-playing exercise to help Schnatter avoid future public relations messes like the one last year when he blamed the NFL’s national anthem kneeling controversy for declining pizza sales.
The pizza baron and self-made billionaire apologized for using the N-word after a report citing comments he made while discussing how to prevent future public relations fumbles with the company's.He resign.
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