It’s a conventionally accepted notion that any attention is good attention, and that brazen tactics are justified if they’re in the name of a good cause. But new research says that may not be true.
Aside from all the other negative effects of unrealistic, oversexualized advertising, it is just ineffective when you’re “selling ethics.”
Two new University of Queensland studies on “Using Sexualized Images of Women” have found that when subjects view sexy PETA ads, “Intentions to support the ethical organization were reduced for those exposed to the sexualized advertising” and “that behaviors helpful to the ethical cause diminished after viewing the sexualized advertisements.” In one of the studies, researchers found that men who viewed the ads were likely to report (shocker), but that they were no likelier to support the cause itself.
The lead researcher on both studies, says, ”There’s a negative link between dehumanization and the treatment of others, it reduces concern … If you are using images that are dehumanizing, it’s likely to backfire.” So, bikini girls making out with vegetables doesn’t end slaughterhouse abuse?
It certainly back fired. see the image.
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