Facebook says it is banning “deepfake” videos, the false but realistic clips created with artificial intelligence and sophisticated tools, as it steps up efforts to fight online manipulation.
The social network said that it's beefing up its policies to remove videos edited or synthesized in ways that aren't apparent to the average person, and which could dupe someone into thinking the video's subject said something he or she didn't actually say.
Created by artificial intelligence or machine learning, deepfakes combine or replace content to create images that can be almost impossible to tell are not authentic.
The U.S. tech company has been grappling with how to handle the rise of deepfakes after facing criticism last year for refusing to remove a doctored video of House Speaker Nancy Pelosi slurring her words, which was viewed more than 3 million times. Experts said the crudely edited clip was more of a “cheap fake” than a deepfake.