Wednesday, December 24, 2014

"Don't Cry for.... Sony



The cyberattack on Sony exposed sensitive internal communications and coerced theater chains to drop one of the company's films. It represents a seminal moment in the advancement of hacking.

While the attack was not technologically sophisticated, its success may embolden other cyber criminals to follow suit.  The hackers not only released internal emails and other information, but wiped data from Sony's system.

North Korea called the comedy an "evil act of provocation" and threatened "stern punishment" against its star and co-director Seth Rogen. The crippling Sony Pictures hack followed soon after, with the studio's upcoming films and confidential, industry-shaking emails leaked.

Meanwhile, North Korea still denies any involvement in the Sony hack, even as the FBI pointed the finger at them. North Korea has issued a proposal for a joint investigation into the incident.

Sony Cancelled then cancelled the cancelation of broadcasting the film as the President, the Country and the public stood fast against this threat.

All in All, North Korea, if true, gave Sony a free publicities, no one else got, for a  (Non-Sense) movie. Let us see the review and the revenue once the dust settles.

Just a thought.

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